OCTOPUS VNGRD BOOK

VNGRD is a retrospective on the clothing brand born in Milan in 2005 as the natural creative expression of a group of designers and artists who had lived for years in the heart of the city's underground.

Thanks to a naïve and self-taught approach to design and a refusal to obey the commercial mores of a world that was transitioning from a traditional model to today's ultra-connected landscape, VNGRD questioned everything and connected many of the people who would later become protagonists of the zeitgeist.

Guided by the creative direction of Giorgio Di Salvo, one of the two founders, VNGRD quickly acquired a cult status, amassing collaborations with brands such as Stüssy, SUPER, FUCT and Slam Jam, receiving recognition among others from Kanye West, and throwing seeds that would have given birth to the Octopus brand: the motif with tentacles was in fact born as a graphic by VNGRD in 2006.

The book published by Rizzoli New York has 336 pages which contain:

• A complete archive of the brand's graphic and design production, unpublished and different pieces behind the scenes
• Contributions by Marcelo Burlon (founder of County of Milan), Virgil Abloh (founder of OFF---WHITE), Erik Brunetti (founder of FUCT), Massimo Torrigiani (founder of Boiler and Fantom), Alessio Ascari (founder of Kaleidoscope), Federico Sarica (Editorial Content Manager, GQ Italia, Editor-in-Chief, Rivista Studio) and many more
• New photo shoots by Francesco Nazardo and Jim C. Nedd